*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{--white:#ffffff;--black:#0a0a0a;--red:#A31E26;--red2:#8a191f;--grey:#6b6b6b;--line:#e5e5e5;--light:#f7f7f7;--nav-h:56px}
html{scroll-behavior:smooth}
body{background:var(--white);color:var(--black);font-family:'Jost',sans-serif;font-weight:300;font-size:16px;-webkit-font-smoothing:antialiased;overflow-x:hidden}
.serif{font-family:'Libre Baskerville',serif}
.eye{font-size:0.58rem;font-weight:500;letter-spacing:0.22em;text-transform:uppercase;color:var(--red);display:block;margin-bottom:14px}
.eye--light{color:rgba(255,255,255,0.55)}
.eye--dark{color:var(--grey)}
.reveal{opacity:1;transform:none}
@media(prefers-reduced-motion:no-preference){
  .reveal{opacity:0;transform:translateY(22px);transition:opacity 0.65s ease,transform 0.65s ease;}
  .reveal.d1{transition-delay:0.1s}.reveal.d2{transition-delay:0.2s}.reveal.d3{transition-delay:0.3s;}
  .reveal.visible{opacity:1;transform:none;}
}



/* HERO */
.hero{padding-top:var(--nav-h);display:grid;grid-template-columns:1fr 460px;}
.hero-left{padding:64px 80px 56px 100px;display:flex;flex-direction:column;border-right:2px solid var(--black)}
.hero-kicker{display:flex;align-items:center;gap:18px;margin-bottom:36px}
.hero-kicker-bar{width:28px;height:2px;background:var(--red);flex-shrink:0}
.hero-kicker-txt{font-size:0.58rem;font-weight:400;letter-spacing:0.2em;text-transform:uppercase;color:var(--grey)}
.hero-h1{font-family:'Libre Baskerville',serif;font-size:clamp(3rem,5.2vw,6rem);font-weight:400;line-height:1.0;color:var(--black);letter-spacing:-0.02em;margin-bottom:28px}
.hero-h1 em{font-style:italic;color:var(--red)}
.hero-sub{font-size:0.92rem;font-weight:300;color:var(--grey);line-height:1.95;max-width:480px}
.hero-bottom{display:flex;align-items:flex-end;justify-content:space-between;flex-wrap:wrap;gap:20px;padding-top:36px;border-top:1px solid var(--line);margin-top:36px}
.hero-tags{display:flex;flex-direction:column;gap:4px}
.hero-tag{font-size:0.58rem;font-weight:400;letter-spacing:0.14em;text-transform:uppercase;color:var(--grey)}
.hero-contact{display:flex;flex-direction:column;gap:5px;align-items:flex-end}
.hero-contact a{font-size:0.68rem;font-weight:300;color:var(--grey);text-decoration:none;transition:color 0.2s}
.hero-contact a:hover{color:var(--black)}
.hero-right{background:var(--black);display:flex;flex-direction:column;justify-content:center;padding:56px 52px}

/* FORM */
.form-eye{font-size:0.55rem;font-weight:500;letter-spacing:0.2em;text-transform:uppercase;color:var(--red);margin-bottom:10px}
.form-h{font-family:'Libre Baskerville',serif;font-size:1.6rem;font-weight:400;color:var(--white);line-height:1.2;margin-bottom:7px}
.form-sub{font-size:0.76rem;font-weight:300;color:rgba(255,255,255,0.62);margin-bottom:28px;line-height:1.6}
.f-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.f-group{display:flex;flex-direction:column;margin-bottom:14px}
.f-group label{font-size:0.52rem;font-weight:500;letter-spacing:0.16em;text-transform:uppercase;color:rgba(255,255,255,0.28);margin-bottom:7px}
.f-group input,.f-group select{background:none;border:none;border-bottom:1px solid rgba(255,255,255,0.13);padding:9px 0;font-size:0.88rem;font-family:'Jost',sans-serif;color:var(--white);font-weight:300;outline:none;transition:border-color 0.2s;border-radius:0;width:100%;-webkit-appearance:none;appearance:none}
.f-group select option{background:var(--black)}
.f-group input::placeholder{color:rgba(255,255,255,0.18)}
.f-group input:focus,.f-group select:focus{border-bottom-color:var(--red)}
.f-btn{width:100%;background:var(--red);color:var(--white);border:none;padding:14px;margin-top:6px;font-family:'Jost',sans-serif;font-size:0.63rem;font-weight:500;letter-spacing:0.2em;text-transform:uppercase;cursor:pointer;transition:background 0.2s}
.f-btn:hover{background:var(--red2)}
.f-lock{font-size:0.58rem;color:rgba(255,255,255,0.2);text-align:left;margin-top:11px}
.f-success{display:none;text-align:left;padding:44px 0}
.f-check{width:38px;height:38px;border:1px solid rgba(255,255,255,0.15);display:flex;align-items:center;justify-content:center;margin:0 0 16px;color:rgba(255,255,255,0.45)}
.f-success h3{font-family:'Libre Baskerville',serif;font-size:1.25rem;font-weight:400;color:var(--white);margin-bottom:8px}
.f-success p{font-size:0.74rem;color:rgba(255,255,255,0.3);font-weight:300}

/* TICKER */
.ticker{overflow:hidden;padding:12px 0;background:var(--black);border-top:2px solid var(--black);border-bottom:2px solid var(--black)}
.ticker-track{display:flex;animation:tick 55s linear infinite;white-space:nowrap}
.ti{font-size:0.54rem;font-weight:400;letter-spacing:0.24em;text-transform:uppercase;color:rgba(255,255,255,0.6);padding:0 38px;flex-shrink:0}
.tsep{color:var(--red);margin-left:38px;font-size:0.48rem}
@keyframes tick{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* PROOF */
.proof{padding:52px 100px;border-bottom:1px solid var(--line);border-top:3px solid var(--red)}
.proof-text{font-family:'Libre Baskerville',serif;font-size:clamp(1.1rem,2vw,1.65rem);font-weight:400;font-style:italic;color:var(--black);line-height:1.5;text-align:center;display:block}
.proof-text strong{font-style:normal;color:var(--red);font-weight:700}


/* IR WHY MATTERS */
.ir-why{border-bottom:1px solid var(--line)}
.ir-why-head{padding:76px 100px 56px;border-bottom:1px solid var(--line);text-align:left}
.ir-why-h{font-family:'Libre Baskerville',serif;font-size:clamp(1.75rem,2.8vw,2.5rem);font-weight:400;color:var(--black);line-height:1.1;margin-bottom:16px}
.ir-why-h em{font-style:italic;color:var(--red)}
.ir-why-sub{font-size:0.9rem;font-weight:300;color:var(--grey);line-height:1.9;max-width:600px}
.ir-why-grid{display:grid;grid-template-columns:repeat(3,1fr)}
.ir-why-card{padding:48px 44px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);position:relative;transition:background 0.22s}
.ir-why-card:hover{background:var(--light)}
.ir-why-card:nth-child(3n){border-right:none}
.ir-why-card:nth-child(4),.ir-why-card:nth-child(5),.ir-why-card:nth-child(6){border-bottom:none}
.ir-why-card::before{content:'';position:absolute;top:0;left:0;width:3px;height:0;background:var(--red);transition:height 0.3s ease}
.ir-why-card:hover::before{height:100%}
.ir-why-n{font-family:'Libre Baskerville',serif;font-size:0.72rem;color:var(--line);margin-bottom:18px;letter-spacing:0.04em}
.ir-why-title{font-size:0.88rem;font-weight:500;color:var(--black);margin-bottom:12px;line-height:1.3}
.ir-why-body{font-size:0.8rem;font-weight:300;color:var(--grey);line-height:1.85}

/* IMPACT */
.impact{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--line)}
.impact-left{background:var(--red);padding:100px 80px 100px 100px;display:flex;flex-direction:column;justify-content:center}
.impact-num{font-family:'Libre Baskerville',serif;font-size:clamp(5rem,10vw,9rem);font-weight:700;line-height:0.9;color:var(--white);letter-spacing:-0.04em;margin-bottom:8px}
.impact-label{font-family:'Libre Baskerville',serif;font-size:1.35rem;font-weight:400;font-style:italic;color:rgba(255,255,255,0.75)}
.impact-right{background:var(--white);padding:100px 80px;display:flex;flex-direction:column;justify-content:center}
.impact-right-eye{font-size:0.58rem;font-weight:500;letter-spacing:0.2em;text-transform:uppercase;color:var(--red);margin-bottom:22px}
.impact-h3{font-family:'Libre Baskerville',serif;font-size:1.65rem;font-weight:400;color:var(--black);line-height:1.35;margin-bottom:26px}
.impact-rule{width:36px;height:2px;background:var(--black);margin-bottom:26px}
.impact-body{font-size:0.88rem;font-weight:300;color:var(--grey);line-height:1.95}

/* WHAT IS */
.what{display:grid;grid-template-columns:340px 1fr;border-bottom:1px solid var(--line)}
.what-left{background:var(--black);padding:100px 60px 100px 100px;display:flex;flex-direction:column;justify-content:space-between}
.what-left-h{font-family:'Libre Baskerville',serif;font-size:1.85rem;font-weight:400;color:var(--white);line-height:1.2;letter-spacing:-0.01em}
.what-left-h em{font-style:italic;color:var(--red)}
.what-stat{padding-top:52px;border-top:1px solid rgba(255,255,255,0.1)}
.what-stat-n{font-family:'Libre Baskerville',serif;font-size:2.3rem;font-weight:400;color:var(--white);line-height:1;margin-bottom:8px}
.what-stat-n span{color:var(--red)}
.what-stat-l{font-size:0.72rem;font-weight:300;color:rgba(255,255,255,0.38);line-height:1.6}
.what-right{padding:100px 100px 100px 80px;display:flex;flex-direction:column;justify-content:center}
.what-right p{font-size:0.92rem;font-weight:300;color:var(--grey);line-height:2;margin-bottom:20px}
.what-right p:last-child{margin-bottom:0}

/* WHEN WE ENGAGE - 3 col moment cards */
.moments{border-bottom:1px solid var(--line)}
.moments-head{display:grid;grid-template-columns:340px 1fr;border-bottom:1px solid var(--line)}
.moments-head-left{padding:68px 60px 68px 100px;border-right:1px solid var(--line)}
.moments-head-h{font-family:'Libre Baskerville',serif;font-size:1.95rem;font-weight:400;color:var(--black);line-height:1.15;letter-spacing:-0.01em}
.moments-head-h em{font-style:italic}
.moments-head-right{padding:68px 100px 68px 80px;display:flex;align-items:center}
.moments-head-sub{font-size:0.9rem;font-weight:300;color:var(--grey);line-height:1.95}
.moments-grid{display:grid;grid-template-columns:repeat(3,1fr)}
.moment-card{padding:56px 48px;border-right:1px solid var(--line);position:relative;transition:background 0.22s}
.moment-card:last-child{border-right:none}
.moment-card:hover{background:var(--black)}
.moment-card:hover .moment-num,.moment-card:hover .moment-title{color:var(--white)}
.moment-card:hover .moment-body{color:rgba(255,255,255,0.45)}
.moment-card::before{content:'';position:absolute;top:0;left:0;width:3px;height:0;background:var(--red);transition:height 0.3s ease}
.moment-card:hover::before{height:100%}
.moment-num{font-family:'Libre Baskerville',serif;font-size:0.72rem;color:var(--line);letter-spacing:0.04em;margin-bottom:20px;transition:color 0.2s}
.moment-title{font-size:1rem;font-weight:500;color:var(--black);margin-bottom:14px;line-height:1.2;transition:color 0.2s}
.moment-body{font-size:0.82rem;font-weight:300;color:var(--grey);line-height:1.9;transition:color 0.2s}

/* WHY SENIOR ONLY */
.senior{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--line)}
.senior-left{background:var(--black);padding:100px 80px 100px 100px;display:flex;flex-direction:column;justify-content:center}
.senior-eye{font-size:0.58rem;font-weight:500;letter-spacing:0.22em;text-transform:uppercase;color:var(--red);margin-bottom:20px}
.senior-h{font-family:'Libre Baskerville',serif;font-size:clamp(1.9rem,3vw,2.8rem);font-weight:400;color:var(--white);line-height:1.1;margin-bottom:24px}
.senior-h em{font-style:italic}
.senior-tag{font-size:0.62rem;font-weight:400;letter-spacing:0.18em;text-transform:uppercase;color:rgba(255,255,255,0.38);margin-bottom:32px}
.senior-body{font-size:0.9rem;font-weight:300;color:rgba(255,255,255,0.55);line-height:1.95}
.senior-right{padding:100px 80px;background:var(--light);display:flex;flex-direction:column;justify-content:center}
.senior-right-h{font-family:'Libre Baskerville',serif;font-size:1.5rem;font-weight:400;color:var(--black);line-height:1.2;margin-bottom:24px}
.senior-right p{font-size:0.9rem;font-weight:300;color:var(--grey);line-height:1.95;margin-bottom:20px}
.senior-right p:last-child{margin-bottom:0}

/* SERVICES */
.svcs{border-bottom:1px solid var(--line)}
.svcs-head{display:grid;grid-template-columns:340px 1fr;border-bottom:1px solid var(--line)}
.svcs-head-left{padding:68px 60px 68px 100px;border-right:1px solid rgba(255,255,255,0.1);background:var(--black)}
.svcs-head-h{font-family:'Libre Baskerville',serif;font-size:1.95rem;font-weight:400;color:var(--white);line-height:1.15}
.svcs-head-h em{font-style:italic}
.svcs-head-right{padding:68px 100px 68px 80px;display:flex;align-items:center;background:var(--black)}
.svcs-head-sub{font-size:0.9rem;font-weight:300;color:rgba(255,255,255,0.55);line-height:1.95}
.svcs-cols{display:grid;grid-template-columns:repeat(4,1fr)}
.svc-col{padding:40px 32px;border-right:1px solid var(--line)}
.svc-col:last-child{border-right:none}
.svc-col-title{font-size:0.56rem;font-weight:600;letter-spacing:0.18em;text-transform:uppercase;color:var(--red);margin-bottom:22px;padding-bottom:14px;border-bottom:2px solid var(--black)}
.svc-li{display:flex;gap:11px;padding:8px 0;border-bottom:1px solid #f0f0f0}
.svc-li:last-child{border-bottom:none}
.svc-li-dot{width:3px;height:3px;border-radius:50%;background:var(--red);flex-shrink:0;margin-top:7px}
.svc-li-txt{font-size:0.76rem;font-weight:300;color:var(--grey);line-height:1.5}

/* PULLQUOTE */
.quote-section{padding:112px 100px;border-bottom:1px solid var(--line);background:var(--black);display:grid;grid-template-columns:56px 1fr;gap:36px;align-items:start}
.quote-mark{font-family:'Libre Baskerville',serif;font-size:5.5rem;font-weight:400;color:var(--red);line-height:1;margin-top:-10px}
.quote-text{font-family:'Libre Baskerville',serif;font-size:clamp(1.35rem,2.2vw,2.1rem);font-weight:400;font-style:italic;color:var(--white);line-height:1.52;margin-bottom:28px}
.quote-text em{color:var(--red)}
.quote-attr{font-size:0.6rem;font-weight:400;letter-spacing:0.18em;text-transform:uppercase;color:rgba(255,255,255,0.5)}

/* FAQ */
.faq{display:grid;grid-template-columns:340px 1fr;border-bottom:1px solid var(--line)}
.faq-left{background:var(--black);padding:96px 60px 96px 100px}
.faq-left-h{font-family:'Libre Baskerville',serif;font-size:1.95rem;font-weight:400;color:var(--white);line-height:1.2}
.faq-left-h em{font-style:italic;color:var(--red)}
.faq-right{padding:96px 100px 96px 80px}
.faq-item{border-bottom:1px solid var(--line);padding:22px 0}
.faq-item:first-child{border-top:1px solid var(--line)}
.faq-q{font-size:0.86rem;font-weight:500;color:var(--black);margin-bottom:10px}
.faq-a{font-size:0.82rem;font-weight:300;color:var(--grey);line-height:1.9}

/* CTA */
.cta{display:grid;grid-template-columns:1fr 1fr;border-bottom:2px solid var(--black)}
.cta-left{padding:100px 80px 100px 100px;border-right:2px solid var(--black);display:flex;flex-direction:column;justify-content:center}
.cta-eye{font-size:0.55rem;font-weight:500;letter-spacing:0.22em;text-transform:uppercase;color:var(--red);margin-bottom:20px}
.cta-h{font-family:'Libre Baskerville',serif;font-size:clamp(2rem,3.2vw,3rem);font-weight:400;color:var(--black);line-height:1.1;margin-bottom:28px}
.cta-h em{font-style:italic;color:var(--red)}
.cta-body{font-size:0.88rem;font-weight:300;color:var(--grey);line-height:1.95;margin-bottom:36px}
.cta-contacts{display:flex;flex-direction:column;gap:12px}
.cta-contact-a{font-family:'Libre Baskerville',serif;font-size:1.1rem;font-weight:400;color:var(--black);text-decoration:none;transition:color 0.2s}
.cta-contact-a:hover{color:var(--red)}
.cta-right{background:var(--black);padding:100px 80px;display:flex;flex-direction:column;justify-content:center}

/* RELATED */
.related{border-bottom:1px solid var(--line)}
.related-head{padding:52px 100px 40px;display:flex;align-items:baseline;justify-content:space-between;border-bottom:1px solid var(--line)}
.related-h{font-family:'Libre Baskerville',serif;font-size:1.8rem;font-weight:400;color:var(--black);letter-spacing:-0.01em}
.related-all{font-size:0.62rem;font-weight:500;letter-spacing:0.14em;text-transform:uppercase;color:var(--red);text-decoration:none}
.related-all:hover{opacity:0.7}
.related-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.related-item{padding:40px 36px;border-right:1px solid var(--line);text-decoration:none;display:flex;flex-direction:column;transition:background 0.2s;position:relative}
.related-item:last-child{border-right:none}
.related-item:hover{background:var(--light)}
.related-item::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:var(--line)}
.related-item:first-child::before{background:var(--red)}
.related-item-title{font-size:0.85rem;font-weight:500;color:var(--black);margin-bottom:8px;transition:color 0.2s;flex:1}
.related-item:hover .related-item-title{color:var(--red)}
.related-item-arrow{font-size:0.7rem;color:var(--grey);margin-top:auto}



/* RESPONSIVE 1100px */
@media(max-width:1100px){
  
  .hero{grid-template-columns:1fr;display:flex;flex-direction:column}
  .hero-left{padding:56px 24px;border-right:none;border-bottom:2px solid var(--black)}
  .hero-right{padding:44px 24px}
  .proof{padding:36px 32px}
  .impact{grid-template-columns:1fr}
  .impact-left{padding:72px 32px}
  .impact-right{padding:72px 32px}
  .what{grid-template-columns:1fr}
  .what-left{padding:72px 32px}
  .what-right{padding:56px 32px}
  .moments-head{grid-template-columns:1fr}
  .moments-head-left{padding:52px 32px;border-right:none;border-bottom:1px solid var(--line)}
  .moments-head-right{padding:36px 32px}
  .moments-grid{grid-template-columns:1fr}
  .moment-card{border-right:none;border-bottom:1px solid var(--line)}
  .moment-card:last-child{border-bottom:none}
  .senior{grid-template-columns:1fr}
  .senior-left{padding:72px 32px}
  .senior-right{padding:56px 32px}
  .svcs-head{grid-template-columns:1fr}
  .svcs-head-left{padding:52px 32px;border-right:none;border-bottom:1px solid rgba(255,255,255,.1)}
  .svcs-head-right{padding:36px 32px}
  .svcs-cols{grid-template-columns:1fr 1fr}
  .svc-col:nth-child(2n){border-right:none}
  .svc-col:nth-child(n+3){border-top:1px solid var(--line)}
  .ir-why-head{padding:52px 32px 40px}
  .ir-why-grid{grid-template-columns:1fr 1fr}
  .ir-why-card:nth-child(2n){border-right:none}
  .ir-why-card:nth-child(3n){border-right:1px solid var(--line)}
  .ir-why-card:nth-child(5),.ir-why-card:nth-child(6){border-bottom:1px solid var(--line)}
  .ir-why-card:last-child{border-bottom:none}
  .quote-section{padding:72px 32px;grid-template-columns:40px 1fr}
  .quote-mark{font-size:3.5rem}
  .faq{grid-template-columns:1fr}
  .faq-left{padding:64px 32px}
  .faq-right{padding:48px 32px}
  .cta{grid-template-columns:1fr}
  .cta-left{padding:64px 32px;border-right:none;border-bottom:2px solid var(--black)}
  .cta-right{padding:56px 32px}
  .related-head{padding:40px 24px 28px}
  .related-grid{grid-template-columns:1fr 1fr}
  .related-item:nth-child(2n){border-right:none}
  .footer-main{padding:44px 24px;grid-template-columns:1fr 1fr;gap:32px}
  .footer-bottom{padding:16px 24px;flex-direction:column;align-items:flex-start}
}

/* RESPONSIVE 640px */
@media(max-width:640px){
.hero-kicker-txt {
    white-space: pre-wrap !important;
}
  .hero-h1{font-size:2.6rem}
  .hero-right{padding:44px 20px}
  .f-row{grid-template-columns:1fr}
  .proof{padding:28px 20px}
  .impact-left{padding:56px 20px}
  .impact-right{padding:56px 20px}
  .what-left{padding:56px 20px}
  .what-right{padding:44px 20px}
  .senior-left{padding:56px 20px}
  .senior-right{padding:44px 20px}
  .svcs-cols{grid-template-columns:1fr!important}
  .svc-col{border-right:none!important;border-top:1px solid var(--line)}
  .svc-col:first-child{border-top:none}
  .ir-why-head{padding:44px 20px 32px}
  .ir-why-grid{grid-template-columns:1fr}
  .ir-why-card{border-right:none!important;border-bottom:1px solid var(--line)!important}
  .ir-why-card:last-child{border-bottom:none!important}
  .quote-section{padding:56px 20px}
  .faq-left{padding:52px 20px}
  .faq-right{padding:40px 20px}
  .cta-left{padding:52px 20px}
  .cta-right{padding:44px 20px}
  .related-grid{grid-template-columns:1fr}
  .related-item{border-right:none;border-bottom:1px solid var(--line)}
  .footer-main{grid-template-columns:1fr;padding:40px 20px}
  .footer-bottom-links{flex-wrap:wrap;gap:14px}
}

@media(max-width:480px){
  .hero-h1{font-size:2.2rem}
  .hero-left{padding:44px 20px}
  .quote-section{padding:52px 20px;grid-template-columns:32px 1fr;gap:16px}
  .quote-mark{font-size:2.5rem}
}
@media(max-width:375px){
  .hero-h1{font-size:1.9rem}
  nav{padding:0 16px}
  .footer-main{padding:32px 16px}
  .footer-bottom{padding:14px 16px}
}
@media print{nav,.ticker,footer{display:none}.hero{padding-top:0}}