Why Beauty Brands Plateau at $1M — and How PR Breaks Through the Ceiling
There is a growth pattern that repeats itself so consistently across the beauty industry that it has become almost predictable.
What Investors Are Actually Googling Before They Take Your Meeting
Before a venture partner accepts a pitch meeting. Before a private equity associate puts you on the deal flow list.
Getting Into Sephora, Ulta, and Target: Why Retail Expansion Requires PR
Landing a partnership with Sephora, Ulta, or Target is one of the defining milestones in a beauty brand’s growth trajectory.
Reactive News Strategy: How to Turn Breaking News Into Brand Momentum
Every day, the news cycle hands brands a gift that most of them never open. A competitor announces a major
The Founder’s Guide to Executive Visibility and Investor Confidence
There is a version of this conversation that gets had in every boardroom and every pitch meeting, and it almost
How a PR Firm Can Increase Your Company’s Valuation Before You Sell
When companies prepare for an acquisition, the conversation almost always centers on financials. Revenue multiples. EBITDA. Customer retention. Recurring revenue.
Why Your Funding Round Needs PR Before the Announcement
Most founders treat PR like a press release. Close the round, write the announcement, send it to TechCrunch, move on.
The PR Snowball: How Momentum Builds and What Happens When It Thaws
PR relationships end all the time, and not always because something went wrong. These transitions are normal. Every growing company
Not You Letting Competitors Win All The Media On Beyoncé’s Internet — The Secret PR Strategy To Compete For Market Share
Your competitors didn’t get lucky with media coverage. They don’t have a better product. They got strategic with their PR