The Collab That Sinks You: A Pre-Nup for Brand Partnerships

Nobody plans the breakup while they are picking out the ring. Brands do the same thing with a brand partnership

Why Beauty Brands Plateau at $1M — and How PR Breaks Through the Ceiling

There is a growth pattern that repeats itself so consistently across the beauty industry that it has become almost predictable.

Getting Into Sephora, Ulta, and Target: Why Retail Expansion Requires PR

Landing a partnership with Sephora, Ulta, or Target is one of the defining milestones in a beauty brand’s growth trajectory.