BELLABEAT +
BPM-PR FIRM CASE STUDY
Case Studies
Bellabeat + BPM-PR Firm Case Study
Business Situation
Bellabeat approached BPM-PR in 2021 with the goal of creativity injection and stronger repositioning within the media for the Bellabeat Ivy. The company hoped to begin working with BPM-PR Firm immediately in the heart of the 2021 holiday season to ensure a stellar 2022 1st quarter media presence to present investors. Bellabeat had an immediate need to recover from some press where their mobile app had not been presented in the best light by previous placements. BPM-PR Firm promptly established a strategic plan to garner some strong media while providing Bellabeat time to make edits within the mobile app. Our firm focused heavily on the strategic step staged solution outlined below.
Our Solution
Our Multi-Staged Solution
Device Press Solution:
BPM-PR Firm immediately got to work with our wearable device PR and mobile app PR expertise. Upon studying the device took a strong media stance that the device was a stunning wearable jewelry statement piece for ease of fashion and lifestyle media market entry, as well as a device for a woman in every stage of her life from the onset of a woman’s period, through fertility planning, pregnancy through to menopause. This enabled our team to saturate the news at a faster rate for fashion, beauty, and lifestyle segments for online digital news, top national news, and TV. Our firm’s press support extended to launches such as Olivia Culpo’s endorsement announcement for The Bellabeat Ivy to items such as International Women’s Day campaigns.
Expert Press Solution:
Partnership & Awards Solution:
BPM-PR Firm identified a need to elevate the Bellabeat brand with a multitude of Awards and began to segment and submit within the media for those that we believed the company should have been winning. Such award submissions resulted in The Bellabeat Ivy winning TIME Best Invention of 2022 for Wellness for Their Bellabeat Ivy and a Silver Muse design award for 2022.
Fully conceptualized and designed to continue the cycle of strong effective press and campaign award recognition. In addition to increasing the visibility and trust of the devices within the media through awards, BPM-PR Firm consistently worked on large-scale and mid-scale partnership opportunities. Our firm presented Bellabeat with 20+ large-scale and effective strategic partnership opportunities over 18 months.