SABON +

Hot 97 approached BPM-PR Firms Event PR Division for first time ever outside PR assistance with their 20th Anniversary concert. The famed NYC radio station for Hip Hop and R&B stated clearly that they had never hired an outside PR firm for the concert in all of tis time in existence. They knew of BPM-PR Firm as a serious player within the events field and wanted to pull in additional assistance to help their in house 2 person PR team. They wanted the press to take them much more serious than in past years and acquire press such as New York Times instead of simply hip hop and music bloggers. They also needed on site assistance for press check in, sectioned press seating at the event in sky boxes located on two floors within the building, assigned press stickers throughout the stadium, and more. Hot 97 also needed press assistance and excitement for the artist line up announcements as well as the festival village prior to Summer Jam for up and coming artists.