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Newsweek's Best PR Agencies 2024  ·  21+ Years  ·  New York City

Mobile App
PR Agency.

From your first build to App Store feature, from seed round to Series C, BPM-PR Firm is the mobile app PR agency that drives downloads, coverage, and the sustained media momentum that turns apps into category leaders.

App Launch PR App Store Feature Campaigns Funding Announcement PR Consumer & Enterprise Apps iOS & Android PR
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Start Your Mobile App
PR Campaign

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The app stores are crowded. The difference between an app that gets featured and an app that gets buried is the quality of your PR strategy.

Mobile App PR
Day 1.
Coverage that hits on launch day - and keeps building
Why Mobile App PR Is Different

App PR is not just about press releases. It is about timing, relationships, and knowing exactly which journalists cover which categories.

Mobile app PR requires a different playbook than traditional technology PR. App journalists work on tight cycles, App Store editorial teams operate on their own schedule, and the window for launch coverage is narrow. BPM-PR Firm has built the relationships and the process to land app coverage that drives real downloads - in consumer tech media, vertical trade press, and the influencer channels where your users actually discover new apps. We also coordinate directly with your investor relations team to ensure every funding milestone gets the coverage it deserves.

About Mobile App PR

What Is a Mobile App PR Agency?

NYC
One of the best mobile app PR agencies in New York City - with media relationships across consumer tech, gaming, fintech, health tech, AI, and enterprise app press worldwide

A mobile app PR agency specializes in the unique public relations demands of mobile applications - from iOS and Android consumer apps to enterprise mobile platforms. Unlike a general technology PR firm, a mobile app PR agency understands the App Store editorial process, the journalists who cover apps as a beat, and the influencer ecosystem where app discovery actually happens.

At BPM-PR Firm, our mobile app PR services span the entire lifecycle of an app - from pre-launch media briefings and embargo placements to launch-day press campaigns, App Store feature outreach, and the sustained media presence that maintains download momentum long after launch day. We also manage the PR strategy around funding milestones: announcing when rounds open, securing features when funds are raised, and coordinating with investor PR teams to ensure the right people are featured in every story.

We work with consumer apps across every category - gaming, productivity, health and wellness, fintech, AI-powered apps, SaaS mobile platforms, social platforms, and lifestyle apps - as well as enterprise mobile applications, government technology apps, and B2B mobile tools. Whether your app targets millions of consumers or hundreds of enterprise users, BPM-PR Firm builds the press strategy that drives the coverage that drives growth.

The Full App Lifecycle

PR for Every Stage of Your App's Journey

BPM-PR Firm works with mobile apps from the day before public announcement through major version launches, funding milestones, and category-leader positioning. Every stage of your app's growth has a corresponding PR strategy - and we manage all of them.

Stage 01
Pre-Launch & Stealth

Exclusive media briefings, embargo management, early access placements, and pre-launch anticipation campaigns that ensure Day 1 coverage lands with full force.

Stage 02
Launch Day PR

Coordinated launch press campaigns across consumer tech media, vertical publications, influencer channels, and App Store editorial outreach that drives downloads from the moment you go live.

Stage 03
Funding Announcements

From announcing when a round opens to securing features when funds are raised - we manage every funding milestone and coordinate with investor PR teams so investors are featured prominently in every story.

Stage 04
Major Version Updates

New features, redesigns, and major version launches are PR moments. We build the press campaign around each update to re-engage existing users and attract new ones through fresh coverage.

Stage 05
Scale & Category Leadership

Sustained media presence, thought leadership, partnership announcements, and the ongoing technology PR that positions your app as the definitive name in its category.

Our Services

Mobile App PR Services

From pre-launch strategy and launch-day press campaigns to App Store feature outreach, funding PR, and long-term app growth media, BPM-PR Firm delivers every dimension of mobile app public relations.

Launch Strategy
Pre-launch media briefings
Embargo management
Launch-day press campaigns
App Store editorial outreach
Early access placements
Review & feature placements
Funding & Growth PR
Round open announcements
Funds raised press features
Investor PR coordination
Series A, B, C announcement PR
Milestone & traction coverage
User growth story placements
Media & Influencer
Consumer tech media relations
App reviewer outreach
YouTube & podcast placements
Influencer partnerships
Trade & vertical press
International app PR
Sustained Growth
Major version update PR
Partnership announcements
Award & ranking submissions
Founder visibility campaigns
Celebrity endorsement PR
Category leadership positioning
Who We Work With

Mobile App PR for Every Category

BPM-PR Firm works with mobile apps across every consumer and enterprise category. If it lives on a phone, we know how to get it covered.

01
Consumer Lifestyle & Productivity Apps

Lifestyle, productivity, social, and utility apps that need mainstream consumer tech coverage to drive App Store discovery and mass market downloads.

02
Gaming & Entertainment Apps

Mobile gaming, streaming, and entertainment apps that require gaming press, influencer campaigns, and the community-building PR that turns players into advocates.

03
Fintech & Financial Apps

Payment, investment, banking, and financial wellness apps navigating both financial media and consumer technology press simultaneously - with the trust-building PR fintech requires.

04
Health, Wellness & Fitness Apps

Digital health, telemedicine, fitness, and wellness apps that need both healthcare media credibility and consumer technology coverage to reach and retain users.

05
Enterprise & B2B Mobile Apps

Enterprise mobile tools, field service apps, and B2B mobile platforms that need trade press coverage, analyst relations, and the thought leadership positioning that drives enterprise adoption.

06
AI-Powered & Emerging Tech Apps

AI, machine learning, AR, VR, and emerging technology apps that require specialized storytelling to make complex technology accessible and compelling to mainstream press and users.

The best app PR is not about one big launch day story. It is about building the sustained media presence that keeps your app in front of the people who matter - month after month.

BPM-PR Firm  ·  Mobile App PR  ·  New York City Since 2005

Frequently Asked Questions

What is mobile app PR?

Mobile app PR is the practice of securing press coverage, media features, and public visibility for mobile applications. The best mobile app PR agencies combine deep tech media relationships with App Store expertise and an understanding of the influencer channels where app discovery actually happens. A mobile app PR agency manages pre-launch media briefings, launch-day press campaigns, App Store feature outreach, influencer partnerships, and the ongoing media presence that drives downloads and user growth.

When should I hire a mobile app PR agency?

The best time to engage a mobile app PR agency is 6 to 8 weeks before your planned launch date. This allows time for pre-launch media briefings, embargo placements, and the coordinated press strategy that ensures maximum coverage on Day 1. BPM-PR Firm also works with apps post-launch to rebuild momentum around major updates or funding announcements.

Does BPM-PR Firm handle funding announcement PR for mobile apps?

Yes. BPM-PR Firm manages the complete funding announcement cycle - announcing when rounds open, securing press features when funds are raised, and coordinating with investor PR teams to ensure investors are properly featured and promoted within every story. Every funding milestone is a media moment we manage from start to finish.

What types of mobile apps does BPM-PR Firm work with?

BPM-PR Firm works with consumer apps, gaming apps, fintech apps, health and wellness apps, productivity apps, enterprise mobile applications, social platforms, AI-powered apps, and B2B mobile tools - across iOS, Android, and cross-platform products.

Does BPM-PR Firm provide international mobile app PR?

Yes. BPM-PR Firm has worked with international app developers launching in the US market and manages simultaneous worldwide press campaigns for apps launching across multiple markets at once. We understand how to localize a technology story for US press while maintaining global narrative consistency.

Mobile App PR  ·  New York City

Ready to Launch Your App the Right Way?

BPM-PR Firm is your mobile app PR agency from first build to category leader. Whether you are weeks from launch or looking to restart your app's media momentum, our team is ready. Also explore our full technology PR services.

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