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Newsweek's Best PR Agencies 2024  ·  21+ Years  ·  New York City

The Fashion
PR Firm Built
to Make Brands
Iconics.

In fashion, visibility is everything. We build it. BPM-PR Firm is a New York City-based fashion PR firm with over two decades of experience turning emerging designers, luxury labels, and high-growth brands into household names. We handle every dimension of fashion PR so your brand is always part of the conversation.

Get More Information

Let's Build Your
Brand Story

A tailored quote from a senior BPM-PR team member.

🔒 Your information is never shared.

Our clients are featured in the media weekly across print, digital, television, podcasts and elite publications nationwide.

The BPM-PR Sales Effect
33%
Increase in Sales
Why It Matters

Most fashion brands working with us see a 33% increase in sales from consistent PR alone.

Not from ads. Not from discounts. From strategic, sustained media presence that builds the kind of brand trust that converts. PR is not a cost. It is a compounding investment in the authority your brand deserves.

Fashion PR Explained

What Is a Fashion PR Firm and Why Does It Matter?

$661B
Global fashion market won by brands with the most strategic PR representation

A fashion PR firm is a specialized public relations agency that manages how fashion brands are perceived, covered, and celebrated across media and consumer audiences. Unlike general PR agencies, a fashion PR firm speaks the industry's language fluently from the rhythms of Fashion Week to the editorial relationships that shape what gets featured and what gets forgotten.

Today's fashion PR goes far beyond a single magazine placement. At BPM-PR Firm, we secure the Vogue feature and the Good Morning America segment. We get your collection on the red carpet and into the hands of the stylists who dress the people your customers admire. We pitch your founder's story to Forbes and your product to the editors building next season's gift guides. Every tactic is connected, every placement is intentional, and every campaign is built around one goal: making your brand impossible to overlook.

With the global fashion market valued at over $661 billion, the brands that win are the ones with the most strategic, well-connected PR representation. That's where BPM-PR Firm comes in.

Why BPM-PR

Why Fashion Brands Choose BPM-PR Firm

Since 2005, we've built one of the deepest media networks in the fashion industry. When fashion brands are ready to hire a fashion PR firm, they come to BPM-PR because they want more than press mentions they want a firm that understands how to position a brand for longevity.

Whether you're an emerging designer looking for your first major editorial placement, an established luxury label seeking a new PR agency for fashion brands, or a direct-to-consumer fashion company ready to build national brand awareness BPM-PR Firm has the relationships, the strategy, and the track record to deliver. Our clients don't just get coverage. They get momentum that compounds over time, turning media presence into consumer trust, consumer trust into sales, and sales into category leadership.

01
Deep Media Relationships

Our contacts span top editors at national print magazines, broadcast producers, digital fashion editors, and the voices shaping what's trending before the mainstream catches on.

02
Integrated Campaign Strategy

We combine traditional PR with digital PR, event production, and brand positioning into a single cohesive strategy. Every touchpoint reinforces the same brand story.

03
Fashion Week Expertise

We are the fashion PR firm of choice for New York Fashion Week, London Fashion Week, and Paris Fashion Week. Our clients don't just show they make headlines.

04
Entrepreneurial / Designer Storytelling

The founder narrative is often your most powerful media asset. We make sure the designer or CEO's story is never an afterthought we pitch it aggressively and consistently.

05
Crisis Communications Ready

Fashion brands face public scrutiny. Our crisis communications protocols are built into every client relationship because protecting your brand is as important as building it.

06
Measurable, Transparent Results

Monthly reporting shows exactly where your brand appeared, the estimated media value of each placement, and how your coverage footprint is growing over time.

Everything Your Brand Needs

Fashion PR Services From Launch to Legacy

01
Media Placements & Press Coverage

National and local placements across print, digital, and television editorial features, product reviews, and brand profiles in the publications your audience trusts.

02
Fashion Week PR & Show Management

End-to-end PR and production for runway shows, presentations, and Fashion Week activations in New York, London, Paris, and beyond.

03
Fashion Editorial Spreads

We pitch and secure editorial features that place your brand in the aspirational context it deserves storytelling that elevates, not just product listings.

04
Celebrity Gifting & Product Seeding

Strategic gifting campaigns that place your product in the hands of the right celebrities, stylists, and tastemakers driving organic visibility, social buzz, and aspirational brand positioning.

05
Red Carpet & Celebrity Styling Integrations

We secure red carpet placements and styling integrations that put your brand on the most photographed stages in fashion from award shows to premieres to high-profile industry events.

06
Runway Integrations

We position your brand within runway moments whether through designer collaborations, backstage gifting, or strategic sponsorships that align your label with the runway's most influential names.

07
Fashion Collaborations & Partnerships

From co-branded capsule collections to cross-industry creative partnerships, we identify, pitch, and manage fashion collaborations that expand reach, generate press, and create cultural relevance.

08
Retailer Announcements & Retailer Visibility

Whether you're launching at Nordstrom, Bloomingdale's, Saks, or an independent boutique, or looking to strengthen visibility within an existing retail partnership, we craft and amplify retailer announcements, in-store campaigns, and trade press outreach that drive consumer excitement and sustained sales presence from day one and beyond.

09
Storyline & Angle Development

Every brand has a story worth telling. We develop the narrative angles that make editors, producers, and journalists say yes including the founder's story.

10
Media Tours & Deskside Appointments

Face-to-face introductions with the media professionals who matter most building relationships that generate ongoing coverage, not one-time hits.

11
Crisis & Reputation Management

Fashion brands face public scrutiny. When you need to protect or repair your reputation, BPM-PR Firm moves quickly and strategically.

12
SEO-Enhancing PR Campaigns

Our media placements generate high-authority backlinks and online coverage that improve your search rankings and build lasting digital authority.

What We Do

Full-Service Fashion PR Every Angle Covered

From pitching your first collection to managing a global Fashion Week campaign, BPM-PR Firm handles every dimension of fashion public relations. We are the team brands call when they are ready to be taken seriously by the press, the buyers, and the consumers who shape the industry.

Our retainer clients receive a fully integrated PR program built around their specific moment whether that means aggressive media outreach in the lead-up to a retail launch, sustained editorial coverage between seasons, or a rapid-response crisis communications strategy when the spotlight turns uncomfortable. We don't hand your account to a junior team member. You work directly with experienced fashion PR professionals who understand how to position your brand, when to pitch, and who to call to make it happen.

Every service listed below is available as part of a tailored monthly retainer or a targeted project engagement. We meet your brand where it is and build toward where it needs to go.

Media Relations & Outreach
Creative strategy & new media angles monthly
Targeted media list development via MuckRack & Cision
Monthly press release, AP format, keyword optimized
PR Newswire distribution
Pitch letter writing
Email blasts, phone follow-ups & deskside meetings
Social responsibility campaigns
Placements & Coverage
Online digital news, TV, podcasts, print & newspapers
Executive spotlights & interviews
Brand story features
Product reviews & product feature stories
Listicles, product features & editor reviews
Media quotes & expert commentary
Reactive news placement
Instant media mention notifications
Partnerships & Influencers
Brand partnership identification, outreach & activation
Celebrity & influencer endorsements
Stylist pulls & celebrity styling placements
Social media brand integrations
Event appearance bookings
Events
Invitation, RSVP & guest list management
Celebrity & VIP guest outreach
Editor dinners & editorial events
In-person product launches
Influencer events & brand experiences
Influencer trips & content travel
Pre & post-event media coverage
On-site media interview management
Vendor & sponsorship securing
Sponsorship deck creation
Sponsorship opportunity scouting & activation
Awards
Product & brand award identification
Product & brand award submissions
Industry award nominations
Award announcement media outreach
Award leverage for editorial pitching

Whether you're heading into your third season or scaling a luxury house globally BPM-PR Firm has worked with brands at every stage. We tailor every campaign to your specific moment.

BPM-PR Firm  ·  New York City  ·  Established 2005
Fashion Events

Fashion Events That Create Conversation

Beyond the runway, some of the most powerful PR moments happen around a dinner table, at a product launch, or on an influencer trip that generates content for weeks. BPM-PR Firm conceptualizes, produces, and manages fashion events that are designed from the ground up to generate press, social content, and lasting brand relationships.

We handle every detail venue, guest list, media outreach, on-site management, and post-event coverage so your brand shows up polished, covered, and talked about long after the night ends.

Editor Dinners
Concept development & venue sourcing
Editorial guest list curation & outreach
Seating strategy & brand story integration
On-site PR management
Post-dinner media follow-up & coverage
In-Person Product Launches
Launch event strategy & production oversight
Press & media invitations
Influencer & celebrity attendance coordination
On-site interview & content facilitation
Pre & post-launch media outreach
Vendor & sponsorship coordination
Influencer Events
Influencer identification & outreach
Event concept designed for content creation
RSVP & guest management
On-site brand experience management
Post-event content tracking & reporting
Influencer Trips
Trip concept, destination & itinerary development
Talent selection & contract coordination
Travel & logistics management
On-trip brand integration & content direction
Post-trip media & coverage amplification
Fashion Week

Fashion Week PR: New York, London, Paris & Beyond

BPM-PR Firm has earned a well-deserved reputation as the fashion PR firm of choice for Fashion Week across multiple cities. Our New York City headquarters places us at the epicenter of American fashion.

New York Fashion Week
London Fashion Week
Paris Fashion Week
Any country, any Fashion Week we are there.
Full Front of House Fashion PR Management

Complete front of house PR oversight for runway shows and presentations, from media credentialing and seating to real-time coverage coordination on show day.

Media Credentialing & Outreach

We bring the right editors, producers, and digital creators to your show.

Front-Row Media Management

Strategic front-row seating and relationship management to ensure your show reaches the most influential voices in fashion.

Celebrity & Influencer Invitations & Management

We secure, invite, and manage celebrity and influencer attendance, seat them front row, coordinate looks from your collection, and drive the post-show press that extends your runway moment far beyond show day.

Post-Show Editorial Follow-Up

We maximize coverage in the critical days and weeks after the show closes.

What Our Clients Say

Real brands. Real placements. Real results.
★★★★★
"BPM-PR Firm's unflinching support and partnership throughout this journey have been remarkable. Our brand's growth and visibility within the media have been significantly boosted through your firm's exceptional work and next-level strategies. You have made us feel truly valued."
Sandra Attias
Bellabeat
★★★★★
"Monique and her team enhanced visibility of our brands, secured ongoing top media placements, and played a pivotal role in implementing highly attended PR events. Their commitment and level of service is top notch."
Marisol Tamaro
Chief Marketing Officer, Armitron
★★★★★
"Our organization has had the pleasure of partnering with BPM-PR for our media relations needs, and we can recommend them without reservation. The quality of their team is evident in the strategic counsel and results they provide."
Bill Devaney
WITHit, Co-Founder
FAQ

Frequently Asked Questions

What does a fashion PR firm do?

A fashion PR firm manages media relations, editorial placements, brand storytelling, event PR, and strategic communications for fashion brands. The goal is to increase visibility, drive consumer demand, and build lasting brand credibility.

How much does fashion PR cost?

Fashion PR retainers vary based on scope and brand goals. BPM-PR Firm offers tailored engagements contact us for a custom quote.

When should a fashion brand hire a PR firm?

Most fashion brands benefit most when preparing for a launch, approaching Fashion Week, expanding into new markets, or seeking to elevate their positioning. The earlier you engage, the more momentum you can build.

What makes BPM-PR Firm different from other fashion PR agencies?

Our combination of deep media relationships, Fashion Week expertise, editorial storytelling, and integrated digital strategy built over 20 years of NYC-based fashion PR sets us apart. We don't just get you coverage; we build category leadership.

Do you work with international fashion brands?

Yes. While headquartered in New York City, BPM-PR Firm serves clients nationwide and internationally, with Fashion Week campaigns coordinated in New York, London, Paris, and beyond.

Ready to Lead Your Industry?

Ready to Make Your Fashion Brand Impossible to Ignore?

BPM-PR Firm is your direct line to the editors, producers, and media professionals who shape the fashion conversation. Let's build a strategy that puts your brand exactly where it belongs.

Get More Information

Let's Build Your
Brand Story

A tailored quote from a senior BPM-PR team member.

🔒 Your information is never shared.