After the runway. The 30 days that decide whether NYFW was worth it for your brand.
A post-show plan for turning a show into coverage, retail meetings and sales. The lights come up, the last model
Why Editorial Isn’t Enough Anymore – What a Layered Media Strategy Actually Looks Like
Editorial coverage alone won’t build your brand in today’s fragmented media landscape. BPM-PR Firm breaks down the layered media strategy — sponsorships, events, awards, and multimedia — that modern brands need.
Why Beauty Brands Plateau at $1M — and How PR Breaks Through the Ceiling
There is a growth pattern that repeats itself so consistently across the beauty industry that it has become almost predictable.
What Investors Are Actually Googling Before They Take Your Meeting
Before a venture partner accepts a pitch meeting. Before a private equity associate puts you on the deal flow list.
Getting Into Sephora, Ulta, and Target: Why Retail Expansion Requires PR
Landing a partnership with Sephora, Ulta, or Target is one of the defining milestones in a beauty brand’s growth trajectory.
Reactive News Strategy: How to Turn Breaking News Into Brand Momentum
Every day, the news cycle hands brands a gift that most of them never open. A competitor announces a major
The Founder’s Guide to Executive Visibility and Investor Confidence
There is a version of this conversation that gets had in every boardroom and every pitch meeting, and it almost
How a PR Firm Can Increase Your Company’s Valuation Before You Sell
When companies prepare for an acquisition, the conversation almost always centers on financials. Revenue multiples. EBITDA. Customer retention. Recurring revenue.
Why Your Funding Round Needs PR Before the Announcement
Most founders treat PR like a press release. Close the round, write the announcement, send it to TechCrunch, move on.
The PR Snowball: How Momentum Builds and What Happens When It Thaws
PR relationships end all the time, and not always because something went wrong. These transitions are normal. Every growing company
Forget “Google Me” — It’s ChatGPT Me Now: How AI Is Rewriting Search (and Why PR Is Winning)
For years the comeback line in boardrooms and lobby bars alike was, “Google me, honey.” It was flippant, confident, and
The Venue PR and Event Marketing Playbook That Keeps Venues Fully Booked
You know you have an exceptional venue. Whether it’s a museum, a hotel ballroom, a rooftop restaurant, or a cultural
How Your PR Firm Unlocks Trade Show Secrets You Didn’t Know About
Most brands participate in major trade shows as sales-growth channels and as jumping-off points for market awareness. You consistently see
Restaurants Can’t Rely on Paid Ads Alone Anymore- Reputation Through Strong PR Is the New Demand Driver
The data is in, and restaurants & hospitality groups can no longer rely solely on paid ads to shape public
Women-Centered Holidays Your Beauty Brand Should Be Prepping PR Campaigns for in 2026
The beauty industry moves fast, with the U.S. market projected to surpass $104 billion in 2025 and 63% of consumers discovering
Proximity in PR: Why Staying Close Captures Markets, Loyalty, and Mindshare
Proximity is power. In life, in relationships, and especially in PR. If you don’t stay close to your consumer, someone
Beyond the Runway: How Fashion Week Sponsorships Elevate Brands
Fashion Week is big business, plain and simple, whether in New York, Paris, London, or Milan. These events are where
Not You Letting Competitors Win All The Media On Beyoncé’s Internet — The Secret PR Strategy To Compete For Market Share
Your competitors didn’t get lucky with media coverage. They don’t have a better product. They got strategic with their PR
Optics Aren’t Optional: The PR Strategy Behind Brand Credibility, Retailer Growth, and Investor Readiness
When it comes to building a brand that’s taken seriously—by customers, by partners, by retailers, and by investors—how your brand
🚫 Why Pay-Per-Performance PR Doesn’t Work — And What to Do Instead
If you’ve been Googling how to get media placements for your brand or how to get press for your brand,
If You’re Running Influencer or Celebrity Campaigns Without PR, You’re Doing It Wrong
Influencer marketing and celebrity endorsement campaigns are all the rage for brands chasing a big sales bang. One post, one
How to Know It’s Time to Hire a PR Firm for Your Brand
You’ve built something powerful. Your brand is growing. You’re in retailers. You’ve made the investments, launched the campaigns, hit the
The Art of Media Outreach
Introduction to Media Outreach Ever wonder how brands get their stories covered by the news? That’s where media outreach comes
How to Boost Your Event with Effective PR Strategies
Planning an event and want to make it a hit? Well, look no further because we’ve got the lowdown on
Why Turning Off PR In A Down Economy Is A Critical Mistake
When the economy gets shaky, many brands panic. Budgets get slashed, campaigns are paused and, often, the PR and marketing
How To Leverage Summer Internships: 14 Tasks For Agency Interns
An internship can be more than a mere résumé booster; a strong internship program delivers powerful, transformative experiences for both
Stress-Free Survival Tips for PR Teams and PR Professionals This Holiday Season
The holiday season is one of the busiest and most stressful times of the year for PR teams and PR
3 Reasons Why You Should Never Ask PR Agencies For Ideas During The Sales Process
In today’s competitive business landscape, effective communication and strategic public relations campaigns play a critical role in the success of
Are You Paying Your SEO Firm To Hire A PR Firm
Though a publicist at heart I have a true love for SEO. I love studying SEO and have an innate respect for its
BPM-PR Firm Awarded by Newsweek on America’s Best PR Agencies 2024 List
New York, New York, 05/13/2024 – BPM-PR Firm (http://www.bpm-prfirm.com/) proudly announces they have been recognized by Newsweek as one of America’s Best PR
Why A Public Relations Firm Is The Secret Sauce For Savvy Investors
In today’s fast-paced business world, a Public Relations firm isn’t just about managing a company’s image; it’s the secret sauce
4 Signs It’s Time To Hire A PR Firm For Your Business
Expanding your team is always a significant decision for any business. Whether that expansion involves building an inside sales team,
PR Agencies Vs. In-House PR Teams: The Ultimate Growth Accelerator
The Great PR Debate: Agency vs. In-House Imagine you’re on the hunt for the ultimate PR solution. On one side,
Tourist Attractions Emerge As Fashion PRFocal Points –OdwyerPR.Com
Seasons change. People change. The must see tourist attractions when traveling also from time to time change. It’s not uncommon to note
Forbes Names BPM-PR Firm as One of America’s Best PR Agencies for 2021
NYC Based Boutique PR Firm Takes Center Stage for 2021 Forbes Awards NEW YORK, Dec. 18, 2020 — BPM-PR Firm, also known as
BPM-PR Firm Celebrates Its 18th Anniversary
A Reflection on Nearly Two Decades Worth of PR Excellence New York, NY – BPM-PR Firm, a leading public relations firm,
PR Daily Awards BPM-PR Firm Grand Prize For Strategy Of The Year In 2023 Content Marketing Awards
Boutique PR Firm Honored for Outstanding Strategy for Bellabeat Ivy Media Campaign BPM-PR Firm, a leader in the PR and