Business Archives

Why Editorial Isn’t Enough Anymore – What a Layered Media Strategy Actually Looks Like

Editorial coverage alone won’t build your brand in today’s fragmented media landscape. BPM-PR Firm breaks down the layered media strategy — sponsorships, events, awards, and multimedia — that modern brands need.

You Don’t Have a PR Problem: You Have a Story Problem

Every founder, CMO, and communications director has said it at some point: “We have a great product. Why isn’t anyone

Beyond the Runway: How Fashion Week Sponsorships Elevate Brands

Fashion Week is big business, plain and simple, whether in New York, Paris, London, or Milan. These events are where

Optics Aren’t Optional: The PR Strategy Behind Brand Credibility, Retailer Growth, and Investor Readiness

When it comes to building a brand that’s taken seriously—by customers, by partners, by retailers, and by investors—how your brand

🚫 Why Pay-Per-Performance PR Doesn’t Work — And What to Do Instead

If you’ve been Googling how to get media placements for your brand or how to get press for your brand,

How to Know It’s Time to Hire a PR Firm for Your Brand

You’ve built something powerful. Your brand is growing. You’re in retailers. You’ve made the investments, launched the campaigns, hit the

The Art of Media Outreach

Introduction to Media Outreach Ever wonder how brands get their stories covered by the news? That’s where media outreach comes

Why Turning Off PR In A Down Economy Is A Critical Mistake

When the economy gets shaky, many brands panic. Budgets get slashed, campaigns are paused and, often, the PR and marketing

Enchanting PR Campaigns: Capturing Hearts, Driving Change, and Elevating Brands

Great PR campaigns not only capture public attention but also drive positive change and enhance brand visibility. In this exploration,

3 Reasons Why You Should Never Ask PR Agencies For Ideas During The Sales Process

In today’s competitive business landscape, effective communication and strategic public relations campaigns play a critical role in the success of

How to Leverage Retail Trade Media Coverage for Maximum PR Impact

Ready to give your brand the spotlight it deserves? It’s time to get cozy with retail trade media! These industry

The Corporate Exodus To Boutique PR Firms – When Betting On The Little Guy Wins

There was a time not so long ago when, if you were shopping for a PR firm, only a handful

MyCorporation.Com Article: Experts Weigh In: Best Business Decision I Made In 2013 I’m Repeating In 2014

By Deborah Sweeney Here at MyCorp we’re always happy to see businesses succeed and love to hear about the keys

Public Relations: A Relationship Well Worth The Trouble

As you are already well aware, our world operates in cycles. The Stock market has ups and downs as does

Beautiful Planning Marketing Group Renews Public Relations Contract With Commercial Kids Entertainment Services

New York, NY (January 2, 2009) – We can thank the adorable tyke from Jerry Maguire for ingraining our brains with

Beautiful Planning Marketing Group Amasses Sobering Level Of Coverage For IBreath Breathalyzer-For-Your-IPod From David Steele Enterprises, Inc.

New York, New York – (January 11, 2009) – In a recent promotional union, NJ-based Beautiful Planning Marketing Group (BPM-PR Firm)

Beautiful Planning Has Become PR Firm Of Choice For Top Clients In The IPhone Hardware And Software Industries

New York, NY (January 12, 2009) – After the launch and execution of the highly successful iBreath publicity campaign, full service PR

Full Service PR Firm Beautiful Planning Gives Back To Community With Expansion Of Pro Bono Promotional Channels

Though books and money both happen to be made out of the same material (paper), neither of the two grows

Full Service PR Firm Beautiful Planning Launches PR Advice And User Groups

Looking to share discussions, ask boggling questions and receive practical advice from experts from a top PR firm? Beautiful Planning

Birds Of A Feather Flock Together: PR Firm Beautiful Planning Brought On To Work With Red Carpet Bridal Beauty

Aesthetics anyone? Zena Dixon, founder of the high profile Red Carpet Bridal Beauty, knew a star when she saw one,

Gentle Rain Marketing Selects Beautiful Planning Marketing Group As Public Relations Firm Of Choice

Tri-state area based Beautiful Planning Marketing Group (www.BeautifulPlanning.com) has taken on the public relations responsibilities for Alpharetta, Georgia-based Gentle Rain

Integrity Career Transitions Is Arming The Community With The Knowledge Needed To Secure Steady Employment With Delaware Event

WILMINGTON, Del ( April 20, 2009) Integrity Career Transitions, The Job Hunting Experts announce a truly unique, first-of-its-kind statewide event

A SafeDrive Keeps Drivers Within Their Limits Using Their iPhones

Los Angeles, CA- September 4, 2009 — ASafeDrive, LLC (www.asafedrive.com), developer of a unique and potentially life-saving iPhone driver safety

BlingItOn.Net Offers Women Everywhere Fashionably Exciting Yet Refreshingly Affordable Accessories

Fashion Accessories Web Site Provides Ability to Shop Together Via “In-Home” Parties in California or Virtually Over the Internet Anywhere

Mirrored LCD Cabinet Reflects Elite Taste As This Year’s Hottest High Tech Décor Item For The Holiday Season

San Francisco, CA (November 12, 2009) – LCD Cabinet (www.lcdcabinet.com) officially announced today the launch of their new remote controlled

Interactive Beauty Soaring To New Heights With Release Of The Teeth Whitening Simulator App for iPhone And IPod Touch

San Francisco, CA (November 17, 2009) – TeethWhiteningReviews.com officially announced today the release of their highly anticipated App the “Whitening

Social Entrepreneurs Launch National Public Awareness Campaign Aimed To Drive Social Change And To Foster Entrepreneurship And Innovation Among Hispanics

National Hispanic Entrepreneurs’ Organization Launch National Public Awareness Campaign as a part of their Outreach and Advocacy Initiative Charlotte, NC

Waiting 2 Connect.Com Announces Official Dating Website Launch And “Will You Love Me When I” Video Search

Los Angeles, CA (January 20, 2010) – For all women who have listed losing that glass slipper as their #1 2010

National Hispanic Entrepreneurs’ Organization Chooses Ten Ambassadors To Represent Its New Initiative

Non-profit organization aims to bring about social innovation and boost economic self-sufficiency among Hispanic population Charlotte, NC—January 20, 2010—The National

Engines Are Revving Across The U.S.A. With The Release Of Barbara Terry’s New Book “How Athletes Roll”

40 Celebrity Pro Athletes Discuss Their Cars & How They Roll with Americas Favorite Auto Expert Charlotte, NC (March 5th ,

Von Nostrum Games Releases Innovative New IPhone Games Chopstix & Chokoblok

Developer of Addictive iPhone Gaming Apps Announces Exciting New Releases Von Nostrum Games (www.vonnostrumgames.com), the London-based developers of the planet’s

Diesel EBook Store Is Expected To Flood Mail Carrier Routes With Innovative Same Day Product Delivery Promotion

Richmond, VA (March 19, 2010) – After years of logistical planning and secret beta-testing, Diesel eBook Store is rolling out the

What Role Does Your Publicists Reputation Play In Your Companies Success? Finding The Best Public Relations Companies To Work With

When you think of the word publicist what comes to mind (besides someone prepping Lindsay Lohan on what to say

How Not To Hire The Wrong PR Firm Or Publicist

So you have decided to take that step and hire a public relations firm. The person, or firm, that will be

Health And Wellness Expert Maiysha Clairborne Releases Exclusive Audio Book Recordings And “Renew You” Wellness Retreats

Maiysha Clairborne MD (www.mbswellness.org), Americas beloved health and wellness expert, announced today the release of her exclusive audio book recordings

Wellness Expert Dr. Maiysha Clairborne Announces Exclusive Couples Bridal And Divorce Prevention Coaching Sessions

Dr. Maiysha Clairborne MD (www.mbswellness.org), Americas beloved health and wellness expert, announced today the release of her exclusive couple’s divorce