What does a PR firm actually do?
A PR firm secures editorial coverage in the publications your audience trusts – building authority and credibility that advertising cannot buy. We amplify your news stories to the right journalists and editors, and we assist you in generating new news through elevated initiatives and activities that keep your brand consistently in the press.
Working With a PR Firm
PR vs. advertising: what's the difference?
Advertising is paid. PR is earned. A journalist independently chooses to feature your brand. That editorial endorsement carries far more credibility than any paid placement.
Working With a PR Firm
How do I know if my brand is ready?
If you have a story worth telling and the capacity to handle attention – you are ready. Launches, fundraising, retail expansion, and executive visibility all benefit enormously.
Working With a PR Firm
Do you work outside New York City?
Yes. BPM-PR Firm serves clients nationwide and globally across the US, Canada, Europe, Asia, and the Middle East. Location has no bearing on quality of coverage.
Working With a PR Firm
What is earned media?
Earned media is coverage secured through genuine editorial interest – a journalist, editor, or producer independently decides your story is worth covering. It is the most credible form of media because no money changes hands.
Working With a PR Firm
How is PR different from marketing?
PR strategically falls under the umbrella of marketing and works best when run alongside your advertising and social media campaigns – amplifying each with earned editorial credibility. That said, PR can also be run as a standalone initiative. Brands that integrate PR with their broader marketing see compounding results.
Working With a PR Firm
How much does PR cost?
BPM-PR Firm functions as a fully integrated extension of your team – senior strategists, media relationships, and execution infrastructure included. Hiring an entire in-house PR team costs significantly more than a retainer with us. You get a full firm for a fraction of the cost of a single senior in-house hire. Retainers are custom-quoted based on scope, industry, and media targets.
Retainers & Pricing
How long does a retainer last?
Most engagements start at 6 to 12 months, extending to 24 or 36 months. We work on annual or multi-year contracts – not month-to-month.
Retainers & Pricing
Do you offer month-to-month contracts?
We do not offer month-to-month retainers. BPM-PR Firm works on 6-month, 12-month, and multi-year retainers – because sustained media momentum requires sustained strategy. In select cases, we do bring clients on at project rates or event-specific rates where the scope is clearly defined and time-bound.
Retainers & Pricing
Are there hidden fees?
None. Your fee covers the agreed scope. We will never upsell unless there is a clear strategic opportunity that genuinely benefits your brand.
Retainers & Pricing
What is included in a PR retainer?
Every BPM-PR Firm retainer is built around your specific goals. Core services include media strategy, pitch development, press release writing, media outreach, bi-weekly strategy calls, and a monthly coverage book. Depending on the engagement, retainers can also include elevated campaign initiatives – from partnership development and sponsorships all the way to full event execution. Every client is assessed individually and the scope is built accordingly.
Retainers & Pricing
Do you require a deposit?
Yes. BPM-PR Firm structures all engagements on annual or multi-year contracts with upfront-based payments. Full details are outlined in your proposal.
Retainers & Pricing
How long will I need a PR firm?
As long as you have news to tell and goals to grow toward. Our longest-running client has been with BPM-PR Firm for 15 years. If you want consistent year-over-year growth and sustained media authority, a PR firm should always be on retainer. The brands that stop PR stop growing in the press – and their competitors fill that space.
Retainers & Pricing
Is it more cost-effective than hiring in-house?
Yes – significantly. When you work with BPM-PR Firm you get an entire senior PR team behind your brand, plus access to advanced media systems, databases, and industry tools that cost thousands of dollars annually on their own. Building that same infrastructure in-house – salaries, benefits, subscriptions, and onboarding – costs far more and takes far longer to build. With us, you have everything operational from day one.
Retainers & Pricing
How fast will I see placements?
Most clients see their first significant placement within 45 days. Digital moves fastest. Print and magazine features require a 90-day lead due to editorial calendars.
Results & Timelines
Can you guarantee placements?
No ethical PR firm can. Editorial decisions belong to journalists. We guarantee relentless senior-led effort and 21 years of personal media relationships working for your brand.
Results & Timelines
How do you measure success?
Through quality, volume, and reach – monthly coverage books, full metrics, and bi-weekly strategy calls that keep you completely informed.
Results & Timelines
What does ongoing PR look like?
Momentum compounds. Each placement makes the next easier. Brands sustaining 12 to 24-month engagements see a consistent snowball effect in media authority.
Results & Timelines
What if I don't see results quickly?
PR is a long-game strategy. Meaningful media momentum typically begins within 45 days and compounds over time. We communicate transparently throughout and adjust strategy as needed.
Results & Timelines
What industries do you specialise in?
16 verticals: Arts & Culture, Beauty, Consumer Products, Corporate Comms, Crisis, Events, Executive Positioning, Fashion, Financial Services, Hospitality, Investor Relations, Lifestyle, Real Estate, Sports, Technology, and Wellness.
About BPM-PR Firm
Who works on my account?
A senior BPM-PR Firm strategist leads every account from day one. No junior staff. No interns. Our White Glove Standard – for every client, every time.
About BPM-PR Firm
Do you run international campaigns?
Yes – across the US, Canada, Europe, Asia, and the Middle East with market-specific strategy and locally adapted outreach.
About BPM-PR Firm
How do I get started?
Contact us by phone, email, or the form on this page. A senior team member responds within 24 hours and we move quickly from there.
About BPM-PR Firm
How long has BPM-PR Firm been in business?
BPM-PR Firm was founded in 2005. With over 21 years in business and hundreds of brand engagements, we are one of the most experienced boutique PR firms in the country.
About BPM-PR Firm
What media do you secure?
Print, digital, television, podcasts, and radio. Our clients appear in Forbes, Bloomberg, The Wall Street Journal, Vogue, The New York Times, Good Morning America, The Today Show, Cosmopolitan, Allure, Entrepreneur, and hundreds more. You will never see low-ranking websites or tiny blogs in your coverage report. BPM-PR Firm focuses exclusively on top-tier outlets with high audience visibility and strong Google Page Authority.
PR Strategy & Media
Can you handle crisis communications?
Yes. We prepare brands before crises occur, respond with precision when they do, and execute reputation repair in the aftermath.
PR Strategy & Media
Do you handle social media?
BPM-PR Firm focuses on earned media – securing press, broadcast, and editorial coverage. For paid social and social media management, we recommend partnering with a dedicated social media agency alongside your PR campaign.
PR Strategy & Media
Can you help with award submissions?
Yes. BPM-PR Firm identifies and manages award submissions relevant to your industry and brand positioning. Recognition from credible awards amplifies your PR strategy and builds third-party validation.
PR Strategy & Media
What is executive positioning?
Executive positioning is the strategic development of a founder or senior leader as a public-facing authority in their field – through media features, bylined articles, speaking opportunities, and editorial commentary.
PR Strategy & Media
Can you run a local PR campaign?
Yes – and we have, many times. BPM-PR Firm can easily scale campaigns to specific local markets, cities, or regions. Whether targeting a single city, a cluster of markets, or building local presence ahead of a national rollout, we tailor media outreach and strategy accordingly. Local PR is a powerful tool for community visibility, retail traffic, and regional brand authority.
PR Strategy & Media