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Newsweek's Best PR Agencies 2024  ·  Wellness PR NYC  ·  21+ Years

Health &
Wellness PR
Firm.

From wellness product launches and health brand building to wellness expert positioning, wellness event PR, and health app publicity - BPM-PR Firm is the health and wellness PR agency and wellness PR company in New York City that delivers the media placements, the influencer relationships, and the sustained health public relations presence that wellness brands need to grow.

Wellness Product PR Wellness Brand PR Wellness Expert & Physician PR Wellness Event PR Health App PR
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Wellness consumers trust the sources they read. BPM-PR Firm puts your health and wellness brand in front of the editors, experts, and audiences that make purchasing decisions.

About Health & Wellness PR

What Is a Health & Wellness PR Firm?

NYC
One of the best wellness PR firms in New York City - home of the nation's most influential health and wellness editors, publications, and wellness media networks

A health and wellness PR firm is a specialized public relations agency that understands the unique trust dynamics, regulatory considerations, and media landscape of the wellness industry. Unlike a general PR agency, a wellness PR firm knows that health consumers make decisions differently than other consumers - they research more deeply, trust credentialed sources more heavily, and respond to authentic storytelling over promotional language. Building credibility in health and wellness PR is not just a strategy - it is a requirement.

At BPM-PR Firm, our health and wellness PR practice covers the full spectrum of the wellness industry - from fitness and nutrition to mental health, natural and holistic health, beauty wellness, wearable technology, and corporate wellness programs. We represent wellness product brands, wellness experts and physicians, wellness companies, wellness events, and health apps. When you hire a PR firm for health and wellness, you need a team that speaks the language of wellness editors at Shape, Prevention, Well+Good, mindbodygreen, Women's Health, and beyond - and BPM-PR Firm has those relationships and that expertise.

Our health and wellness PR team becomes a full extension of your team - adopting your brand voice, communicating your product differentiators, and making the weekly desk-side visits, coffee meetings, and editor calls that keep your brand top of mind with the health media that your consumers trust. We are consistently recognized as one of the best wellness PR firms and health PR agencies in New York City. As a full-service wellness PR company, BPM-PR Firm generates meaningful, credible, and sustained health and wellness media coverage across every wellness client category.

Who We Work With

Health & Wellness PR for Every Client Category

BPM-PR Firm works with health and wellness clients across five core categories - each requiring a distinct PR strategy, a distinct set of media relationships, and a distinct understanding of how wellness consumers discover, evaluate, and adopt new brands, experts, products, and experiences.

01
Health & Wellness Products

Wellness product PR for supplements, vitamins, fitness equipment, wearable health technology, nutrition products, skincare and beauty wellness, devices, and consumer health goods. We manage wellness product launch PR campaigns, secure placements in health editor gift guides and product roundups, and build the sustained earned media that drives consumer adoption and retail placement. BPM-PR Firm works with wellness product brands from early launch through national scale - coordinating with our consumer products PR team for brands that operate across wellness and lifestyle.

02
Health & Wellness Experts

Wellness expert PR and physician PR for doctors, nutritionists, fitness trainers, mental health professionals, wellness coaches, dietitians, naturopaths, and any health professional who wants to build their public profile. BPM-PR Firm positions wellness experts as the go-to media voices in their specialty - securing expert commentary placements, podcast appearances, speaking opportunities, and the sustained thought leadership presence that builds a personal brand patients, clients, and consumers recognize and trust. Our executive positioning practice supports wellness expert visibility campaigns at the highest level.

03
Health & Wellness Brands

Full-service health and wellness brand PR for gyms and fitness studios, wellness centers, spas and med-spas, nutrition companies, mental health platforms, natural health brands, holistic wellness companies, and corporate wellness programs. BPM-PR Firm builds the comprehensive wellness brand PR strategy that covers product news, brand storytelling, executive visibility, influencer partnerships, and the ongoing media presence that keeps your wellness brand in the publications your consumers read every day. We also support wellness brands pursuing investor relations PR alongside their consumer campaigns.

04
Health & Wellness Events

Wellness event PR for health conferences, wellness expos, fitness events, charity wellness events, product launch activations, wellness retreats, and any event in the health and wellness space that needs press coverage, media attendance, and the public visibility that turns events into brand-building moments. BPM-PR Firm manages the complete wellness event PR cycle - from pre-event health media outreach and editor invitations through on-site press management and post-event coverage campaigns. See our full event PR services for how we approach wellness event publicity.

05
Health Apps & Wellness Technology

Health app PR and wellness technology PR for digital health platforms, fitness apps, meditation and mental wellness apps, nutrition tracking apps, telehealth platforms, wearable technology brands, and health tech startups. BPM-PR Firm brings together our technology PR expertise and our health and wellness media relationships to deliver app launch campaigns, health editor tech reviews, influencer wellness partnerships, and the sustained digital health press coverage that drives downloads and user growth. We also manage mobile app PR for health apps from pre-launch through major version milestones.

06
Fitness, Nutrition & Mental Health

Specialized health PR for fitness brands, personal trainers, nutrition companies, registered dietitians, mental health practices and platforms, mindfulness brands, and the growing range of wellness verticals where consumers are actively seeking credible, authoritative sources. BPM-PR Firm understands that fitness PR, nutrition PR, and mental health PR each operate in distinct media ecosystems with distinct editorial standards - and we navigate each one with the expertise and relationships your category demands.

Our Services

Health & Wellness PR Services

From wellness product launches and health brand media campaigns to expert positioning, wellness event PR, and health app publicity - BPM-PR Firm delivers every dimension of health and wellness public relations your brand needs to reach the consumers that matter.

Product & Brand PR
Wellness product launch PR
Health product media placements
Gift guide & roundup placements
Brand voice development
Wellness brand storytelling
Award submission & recognition
Expert & Thought Leadership
Wellness expert positioning
Physician PR & media visibility
Expert commentary placements
Podcast & media appearances
Speaking & conference PR
Book & course launch PR
Media & Influencer
Health media relations
Wellness editor desk-sides
Influencer wellness partnerships
Wellness content seeding
Social media PR support
Celebrity wellness endorsements
Events & Technology
Wellness event PR management
Health expo & conference PR
Health app launch PR
Wearable technology PR
Digital health platform PR
Telehealth & med-tech PR
Why It Matters

Why Hire a PR Firm for Health & Wellness?

Health and wellness consumers are among the most research-driven buyers in any market. They read health editors, follow wellness experts, and trust peer recommendations. A dedicated wellness PR agency builds the credibility signals that move these consumers from discovery to purchase. Here is exactly why hiring a wellness PR firm matters - and what the best wellness PR companies deliver that general PR agencies cannot.

01
Wellness Consumers Trust the Press

A placement in Shape, Prevention, or Well+Good carries a credibility signal that paid advertising cannot replicate. Health and wellness PR firm placements in trusted editorial publications directly influence purchase decisions - and BPM-PR Firm has the relationships with health editors to deliver them consistently.

02
The Wellness Space Is Crowded

The health and wellness market is one of the most competitive in consumer goods. Thousands of wellness brands, products, and experts compete for the same editorial attention. A dedicated wellness PR agency ensures your brand breaks through - with the right story, the right timing, and the right media contacts already in your corner.

03
Expert Credibility Drives Sales

In wellness, credentialed experts move products. When a physician, dietitian, or fitness professional is featured in health media, their endorsement of a product or method drives purchasing behavior. BPM-PR Firm positions wellness experts as go-to media voices - and connects product brands with those experts to build the credibility their consumers require.

04
Influencer Wellness Partnerships

The wellness influencer ecosystem is one of the most powerful in consumer marketing - but only when managed with the strategy and authenticity that wellness audiences demand. BPM-PR Firm identifies the right wellness creators for your brand and manages the partnership strategy that generates authentic content without sacrificing editorial credibility.

05
Health App Discoverability

Health and wellness apps operate in one of the most crowded app categories on any platform. Health app PR that secures placements in health media and wellness publications drives downloads far more effectively than app store optimization alone. BPM-PR Firm's mobile app PR expertise applied to wellness categories delivers measurable user growth.

06
Sustained Presence Builds Brand

One product placement does not build a wellness brand. Sustained health and wellness PR - consistent media coverage, recurring expert commentary, regular influencer partnerships, and a growing editorial footprint - builds the brand recognition and consumer trust that compounds over time and defends against competitive pressure.

The BPM-PR Firm Approach
Media
That
Moves.

Wellness PR is not general PR applied to wellness brands. It is a distinct discipline that requires editorial relationships with health media, credibility strategies built for health consumers, and the kind of sustained wellness PR presence that makes your brand feel like a trusted part of the health conversation - not an advertiser in it.

01
Desk-Sides & Editor Relationships

BPM-PR Firm account executives book regular coffees, desk-sides, and direct calls with top health and wellness editors - ensuring your brand is front of mind when editorial opportunities arise, not an afterthought when a journalist is already on deadline.

02
Brand Voice & Differentiation

We take the time to become a full extension of your team - adopting your brand voice, identifying your true product differentiators, and crafting the narrative angles that position your wellness brand distinctly from the competition in the eyes of health editors.

03
Multi-Vertical Media Strategy

Wellness brands need coverage across multiple media verticals simultaneously - health and fitness press, beauty and lifestyle publications, technology media for wellness tech, and mainstream consumer media. BPM-PR Firm coordinates all of these simultaneously for maximum reach.

04
Influencer & Expert Integration

The most effective wellness PR integrates traditional media relations with influencer partnerships and expert credentialing - creating a surround-sound media presence that reaches wellness consumers through every channel they trust, from magazines to social media to podcast recommendations.

Full Spectrum

The Complete Range of Wellness PR Expertise

Health and wellness is not a single category - it is an ecosystem. BPM-PR Firm brings specialized PR expertise across every wellness vertical, ensuring your brand is positioned with the media knowledge and editorial relationships your specific segment demands.

01
Fitness & Active Lifestyle PR

PR for fitness brands, gyms, personal trainers, fitness equipment, activewear, and the broader active lifestyle market - securing placement in fitness media and mainstream health press.

02
Nutrition & Supplement PR

Supplement PR, vitamin and nutraceutical PR, and nutrition brand PR that builds consumer trust through credible editorial coverage and expert endorsements in health and nutrition media.

03
Mindfulness & Meditation PR

PR for mindfulness apps, meditation brands, breathwork platforms, and stress-reduction products - reaching the growing audience of consumers seeking science-backed mental wellness tools and practices.

04
Beauty Wellness PR

PR for the intersection of beauty and wellness - clean beauty brands, skin health products, ingestible beauty, and the wellness-beauty crossover market. Coordinated with our beauty PR practice.

05
Natural & Holistic Health PR

PR for natural health brands, holistic wellness practitioners, functional medicine, herbal and botanical brands, and the growing segment of consumers seeking non-traditional health approaches and products.

06
Wearable & Health Tech PR

PR for wearable health technology, health monitoring devices, and wellness gadgets - combining our technology PR expertise with health media relationships for maximum coverage reach.

07
Corporate Wellness PR

PR for corporate wellness programs, employee health platforms, and B2B wellness brands - reaching HR professionals, benefits administrators, and business press alongside consumer health media.

08
Telehealth & Digital Health PR

PR for telehealth platforms, digital health startups, and online wellness services - navigating health media, technology press, and the specialist healthcare publications that enterprise and consumer buyers read.

09
Wellness Lifestyle PR

PR for wellness-adjacent lifestyle brands - healthy food and beverage, clean household products, sustainable wellness, and the lifestyle PR that positions wellness as a way of life, not just a product category.

10
Mental Health PR

Dedicated mental health PR for therapists, psychiatrists, psychologists, mental health startups, behavioral health platforms, and mental wellness brands. Mental health PR requires a distinct editorial sensitivity, regulatory awareness, and the ability to communicate clinical credibility to both consumer audiences and healthcare media. BPM-PR Firm navigates the mental health media landscape with the expertise and discretion this category demands - securing placements in publications like Psychology Today, Verywell Mind, and mainstream health media that drive patient trust and brand credibility.

In health and wellness, credibility is the product. The brands, experts, and products that earn the trust of health editors and wellness consumers are the ones that win the market.

BPM-PR Firm  ·  Health & Wellness PR  ·  New York City Since 2005

Frequently Asked Questions

BPM-PR Firm is one of the best wellness PR firms and health PR agencies in New York City. Here are the questions wellness brands, health experts, and wellness companies ask us most when considering hiring a wellness PR agency or health and wellness PR firm.

What is a health and wellness PR firm?

A health and wellness PR firm specializes in public relations for wellness brands, health products, wellness experts, fitness companies, nutrition brands, mental health organizations, and health technology. Unlike a general PR agency, the best wellness PR firms understand the regulatory landscape, the health media landscape, and the trust-building strategies that health consumers require before purchasing. When you hire a PR firm for health and wellness, you get a team that knows Shape, Prevention, Well+Good, mindbodygreen, and Women's Health as well as you know your own product.

What types of wellness clients does BPM-PR Firm work with?

BPM-PR Firm works with wellness product brands, health and wellness experts and physicians, health and wellness companies, wellness events, and health apps - across fitness, nutrition, mental health, natural health, holistic wellness, beauty wellness, wearable technology, telehealth, and corporate wellness. If it lives in the health and wellness space, we have the media relationships and the wellness PR expertise to get it covered.

Does BPM-PR Firm provide PR for wellness product launches?

Yes. BPM-PR Firm manages complete wellness product launch PR campaigns - from pre-launch health editor seeding and media briefings to launch-day press campaigns, influencer wellness partnerships, gift guide placements, and the sustained earned media presence that drives consumer adoption and retail partnership opportunities.

Does BPM-PR Firm work with wellness experts and health professionals?

Yes. Wellness expert PR and physician PR are core to our health and wellness practice. BPM-PR Firm builds the thought leadership presence, media visibility, and public credibility that positions health professionals as go-to voices in their specialty - through expert commentary placements, podcast appearances, speaking opportunities, and coordinated executive positioning campaigns.

Does BPM-PR Firm handle PR for wellness events?

Yes. BPM-PR Firm manages wellness event PR from pre-event health media campaigns and editor invitations through on-site press management and post-event coverage. Whether it is a wellness expo, a product launch activation, or a health conference, we deliver the press attendance and the editorial coverage that makes your wellness event visible to the consumers and media contacts that matter. See our full event PR services for more.

Does BPM-PR Firm provide PR for health apps and wellness technology?

Yes. BPM-PR Firm provides health app PR and wellness technology PR - from app launch campaigns and health media reviews to influencer wellness partnerships and sustained digital health press coverage. We combine our mobile app PR expertise and our technology PR practice with our health media relationships to deliver coverage across both tech and health verticals simultaneously.

How is health and wellness PR different from general PR?

Health and wellness PR requires deep knowledge of wellness media - from Shape and Prevention to Well+Good and mindbodygreen - as well as an understanding of wellness regulatory considerations around health claims, the influencer ecosystem unique to the wellness space, and the trust-building strategies that health consumers require. BPM-PR Firm brings all of this expertise to every health and wellness PR campaign, making us one of the best wellness PR firms for brands that need real credibility in the health media space.

Wellness PR New York City  ·  Health PR Firm  ·  Serving Clients Nationally

Your Wellness Brand Deserves to Be Trusted.

BPM-PR Firm is your full-service wellness PR firm and health PR agency - from wellness product launches and expert positioning to wellness event PR and health app campaigns. As a leading wellness public relations firm in New York City, when you are ready to hire a PR firm for health and wellness, our team is ready.

1.877.841.7244 info@bpm-prfirm.com
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