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BPM-PR Firm  ·  New York City  ·  Since 2005

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Latest Articles Showing recent posts
BPM–PR FIRM   AMPLIFY
March 23, 2026

Getting Into Sephora, Ulta, and Target: Why Retail Expansion Requires PR

Landing a partnership with Sephora, Ulta, or Target is one of the defining milestones in a beauty brand’s growth trajectory.

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BPM–PR FIRM   AMPLIFY
March 19, 2026

Reactive News Strategy: How to Turn Breaking News Into Brand Momentum

Every day, the news cycle hands brands a gift that most of them never open. A competitor announces a major

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BPM–PR FIRM   AMPLIFY
March 19, 2026

The Founder’s Guide to Executive Visibility and Investor Confidence

There is a version of this conversation that gets had in every boardroom and every pitch meeting, and it almost

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BPM–PR FIRM   AMPLIFY
Executive Positioning
March 18, 2026  ·  3 min read

How a PR Firm Can Increase Your Company’s Valuation Before You Sell

When companies prepare for an acquisition, the conversation almost always centers on financials. Revenue multiples. EBITDA. Customer retention. Recurring revenue.

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BPM–PR FIRM   AMPLIFY
March 18, 2026

Why Your Funding Round Needs PR Before the Announcement

Most founders treat PR like a press release. Close the round, write the announcement, send it to TechCrunch, move on.

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BPM–PR FIRM   AMPLIFY
March 9, 2026

The PR Snowball: How Momentum Builds and What Happens When It Thaws

PR relationships end all the time, and not always because something went wrong. These transitions are normal. Every growing company

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BPM–PR FIRM   AMPLIFY
February 19, 2026

Forget “Google Me” — It’s ChatGPT Me Now: How AI Is Rewriting Search (and Why PR Is Winning)

For years the comeback line in boardrooms and lobby bars alike was, “Google me, honey.” It was flippant, confident, and

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BPM–PR FIRM   AMPLIFY
Featured
February 2, 2026  ·  3 min read

The Venue PR and Event Marketing Playbook That Keeps Venues Fully Booked

You know you have an exceptional venue. Whether it’s a museum, a hotel ballroom, a rooftop restaurant, or a cultural

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BPM–PR FIRM   AMPLIFY
September 12, 2025

Beyond the Runway: How Fashion Week Sponsorships Elevate Brands

Fashion Week is big business, plain and simple, whether in New York, Paris, London, or Milan. These events are where

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BPM–PR FIRM   AMPLIFY
January 26, 2026

How Your PR Firm Unlocks Trade Show Secrets You Didn’t Know About

Most brands participate in major trade shows as sales-growth channels and as jumping-off points for market awareness. You consistently see

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BPM–PR FIRM   AMPLIFY
January 7, 2026

Restaurants Can’t Rely on Paid Ads Alone Anymore- Reputation Through Strong PR Is the New Demand Driver

The data is in, and restaurants & hospitality groups can no longer rely solely on paid ads to shape public

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BPM–PR FIRM   AMPLIFY
November 20, 2025

Proximity in PR: Why Staying Close Captures Markets, Loyalty, and Mindshare

Proximity is power. In life, in relationships, and especially in PR. If you don’t stay close to your consumer, someone

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BPM–PR FIRM   AMPLIFY
July 10, 2025

Not You Letting Competitors Win All The Media On Beyoncé’s Internet — The Secret PR Strategy To Compete For Market Share

Your competitors didn’t get lucky with media coverage. They don’t have a better product. They got strategic with their PR

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BPM–PR FIRM   AMPLIFY
June 30, 2025

Optics Aren’t Optional: The PR Strategy Behind Brand Credibility, Retailer Growth, and Investor Readiness

When it comes to building a brand that’s taken seriously—by customers, by partners, by retailers, and by investors—how your brand

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BPM–PR FIRM   AMPLIFY
June 26, 2025

🚫 Why Pay-Per-Performance PR Doesn’t Work — And What to Do Instead

If you’ve been Googling how to get media placements for your brand or how to get press for your brand,

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BPM–PR FIRM   AMPLIFY
June 18, 2025

How to Know It’s Time to Hire a PR Firm for Your Brand

You’ve built something powerful. Your brand is growing. You’re in retailers. You’ve made the investments, launched the campaigns, hit the

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BPM–PR FIRM   AMPLIFY
September 24, 2024

Top 20 Questions You Should Ask A PR Agency Before You Hire Them (And Why They Matter)

So, you’re ready to take your brand to the next level and are eyeing a PR agency to make it happen. Great

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"PR isn't a cost. It's a compounding investment in the authority your brand deserves – and the visibility your competitors are already capitalizing on."

BPM-PR Firm  ·  New York City  ·  Est. 2005